Envisioned by Jonathan Coffie in 2013, Free The Youth Ghana is a collective of creatives determined to empower all African youth to penetrate art and design scenes around the world. Free the Youth since has developed into atwo-pronged entity; the brand, and the grassroots NGO called the Free The Youth Institute.

The mission of the Free The Youth Institute is to provide free and accessible alternative educational programs to marginalized youth (ages 18 - 26) that empowers them to create their own markets, economic opportunities, and career trajectories.